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Local SEO services · Sydney, delivered Australia-wide

Local SEO for Australian service businesses

Get into the map pack for every suburb you work in.
Most local jobs are won in the three businesses Google shows on the map, not on page one of the blue links. ScaleCurrent provides local SEO services for Sydney trades, clinics and professional services, and for businesses anywhere in Australia, because the work is remote. We fix the Google Business Profile, the reviews, the listings and the pages behind them.
Illustration of a search visibility dashboard for a local service business

How Google picks the three businesses it shows

Google says local results come down to three things: relevance, distance and prominence.

Relevance is how well your profile matches the search. A profile with one vague category and no services listed can't match much.

Distance is how far you are from the person searching. You can't move, which is why the other two matter so much, and why a single office rarely ranks across a whole city on its own.

Prominence is how well known you are. Google names review count and score here, along with links, articles and directories that mention you.

Nothing on that list is a secret or a trick. It's just work most businesses never get around to.

Signs local SEO is your problem

  • You rank in the suburb you’re based in and nowhere else you actually work.
  • Your profile shows one category, no services and three photos from 2019.
  • Competitors with worse work have four times your reviews.
  • Your phone number or business name is different on Yellow Pages, Hipages and Apple Maps.
  • You have one “Services” page covering six services.
  • You’ve never seen where you rank on the map from the other side of your service area.
  • Your profile gets views but almost no calls or direction requests.

What we do

01

Audit your map position by suburb

We check where you rank on the map from points across your service area, not from one city-centre search. A business can sit at number two at home and number twenty-six four suburbs away, and you'd never see it.
02

Rebuild your Google Business Profile

Primary and secondary categories, every service listed and described, service area, attributes, hours including public holidays, photos, products where they apply, and answers posted to the questions customers keep asking.
03

Fix your listings

Bing Places, Apple Business Connect, Yellow Pages, True Local, Hotfrog, Hipages or Airtasker if you use them, and the industry bodies for your trade. One version of your name, address and phone number everywhere.
04

Build reviews

A request that goes out after each job, a reply to every review, and wording that mentions the service and the suburb where it fits naturally. We don't gate reviews, write them, or pay for them.
05

Build the pages that earn rankings

A page per service, written properly, plus area pages only where there's something real to say about that area. Internal links so the pages support each other.
06

Earn local links

Suppliers, industry bodies, local sponsorships, community pages and the "best of" lists that already rank in your category.
07

Report every month

Map position by suburb, calls, direction requests, website clicks from your profile, and Search Console impressions and clicks. Compared against the previous month, with what we did and what we're doing next.

How we measure it

Most reports show one ranking number for one keyword. That number is close to useless for a business covering ten suburbs, because your rank changes with the searcher's location.
We track position on a grid of points across your service area, so you can see the map fill in suburb by suburb. Alongside that: calls, direction requests and website clicks from your profile, and impressions and clicks from Search Console. Those are the numbers that turn into jobs.

Suburbs and service areas

Businesses often ask for a page per suburb, twenty or thirty at a time. We don't do that.

Near-identical pages with the suburb name swapped are doorway pages, and Google's spam policies cover them directly. They also read badly, which is the bigger problem.

What works is fewer pages with something real in them: the jobs you actually do in that area, the housing stock, the council rules, response times, named projects. We build area pages where you have that material, usually starting with three or four, and add more as the work gives us something to write about.

How local SEO and AI SEO fit together

They share most of their foundations. A complete Google Business Profile, consistent listings and real reviews decide whether Google shows you on the map and whether ChatGPT, Gemini or Perplexity name you when someone asks for a recommendation.

Local SEO is the core service. AI SEO is an add-on for businesses that also want to be tracked and worked on across those engines: forty questions asked every month across ChatGPT, Gemini, Perplexity and Copilot, and outreach to the sources those engines cite. It's $390 a month on top of Local and $590 on top of Growth.

Start with local SEO. Add AI SEO when the foundations are right.

Pricing

Free local visibility check

We run ten searches your customers would run, from points across your service area, and send you one page showing where you appear on the map and who appears above you. No obligation.

Search Audit, $790

The same audit whichever service you start with. Your profile and listings audited, your map position mapped across your service area, a website check, a comparison against three competitors, and a 90-day plan in priority order. Yours to keep whether you continue or not, and credited against your first month if you do.

Local, $990 a month

One location, one main service area. Most trades and home services. About six hours a month: profile and listing upkeep, your review system and replies, one service or area page improved, local link outreach, and the monthly report.

Growth, $1,790 a month

Several services or several suburbs. Clinics, professional services and multi-service trades. About twelve hours a month: everything in Local, plus more pages, wider outreach and competitor tracking.

AI SEO add-on, $390 a month on Local or $590 on Growth

Adds the forty questions asked every month across ChatGPT, Gemini, Perplexity and Copilot, outreach to the sources those engines cite, and the AI section of your report.
Both plans are month to month after the first three months. Prices exclude GST.

What's included

Both plans include this work every month. Growth adds more pages, wider outreach and competitor tracking.

  • Google Business Profile and listings. Your profile kept complete and current, with one name, address and phone number across Bing, Apple and the directories for your trade.
  • Reviews. A request after every job and a reply to every review.
  • Pages planned around real searches. Service and area pages built around what customers actually search for.
  • Local links and mentions. Outreach to suppliers, industry bodies, local organisations and the "best of" lists already ranking in your category. Earned, never bought.

Who this is for

Trades and home services: plumbers, electricians, air-conditioning, roofing, cleaning, landscaping. Clinics: dental, physio, vet and allied health. Professional services: accountants, lawyers, mortgage brokers, real estate agents.

It's a poor fit if you have no website and no Google Business Profile yet, or if you need leads this week. Local SEO compounds over months. If you need the phone ringing on Monday, spend the money on Google Ads instead and come back when you want something that keeps working after you stop paying.

Why ScaleCurrent

We run our own online stores across Shopify, eBay and Australian marketplaces, so we judge this work by leads and revenue rather than by a ranking screenshot. Each plan states the hours behind it. Every report shows the map, before and after, so you can check the work yourself.

This service launched in 2026 and we won't show you case studies we don't have. The first will go on this site once clients finish their first 90 days.

Questions

Straight answers before you book a call.

Profile and listing fixes often show within a few weeks. Moving up the map across a whole service area usually takes three to six months, longer in crowded categories like dental and legal. Anyone promising faster is guessing.

No. A service-area business can rank without showing a public address, as long as the profile is verified and the service area is set properly. Google hides the address; it still knows where you are.

It depends on how far you are from them and how many competitors sit in between. Distance is one of Google’s three factors and you can’t change it. Expect strong results close to your base and gradual progress further out, rather than a whole city at once.

The check is free, the audit is $790, and plans are $990 or $1,790 a month excluding GST. The audit is credited against your first month if you continue.

They help a little, and they help more with customers than with rankings. They’re part of the monthly work, not the reason it works.

Most of it, yes. The profile rebuild and the review system are a weekend of work and a habit after that. People hire us for the parts that need doing every month and the parts that need judgement: which listings matter, which links are worth chasing, and which pages to write.

Yes. We’re based in Sydney and take clients across Australia. Everything is delivered remotely.

No, it’s an add-on: $390 a month on top of Local, $590 on top of Growth. Local SEO already covers Google’s map and rankings, including Google’s AI answers, which run on the same systems. The add-on covers ChatGPT, Perplexity and Copilot tracking and the outreach behind it.

Find out where you rank across your service area

Tell us your business name, website, suburb and main service. Within two business days you'll get a one-page check showing where you appear on the map from across your area, and who appears above you.
Source: Google Business Profile Help, "How to improve your local ranking on Google".